The Danish fitness chain SATS currently has ten fitness centres in six different cities in Finland and the company is following its strategy for expanding the business, according to Lauri Hasanen, SATS’ country director in Finland. SATS entered the Finnish market in 2003 when it acquired the Finnish company Club Wellness Oy. SATS’ turnover in Finland is slightly under EUR 10 million.
SATS is planning to open more fitness centres in Finland and is also identifying new user groups. Fitness groups for senior citizens were launched already three years ago and this customer segment is still growing, according to Hasanen. In autumn 2012 the company started a new service for people who have not used a gym before.
Fitness market is growing
“Fitness activity is still on the increase and the market is in at an interesting stage. Elements of social responsibility have become part of fitness and, for example, companies are supporting the fitness activities of their staff with vouchers,” says Hasanen in an interview with Talouselämä magazine.
The Swedish company Puls & Träning opened its first gym in Finland one year ago and now has six more. The company is constantly looking for new franchise entrepreneurs to expand the chain, according to country manager Mikko Nummenmaa. Puls & Träning offers basic exercise rather than fashion fitness and is targeting the people who have not signed up to a gym yet, according to Nummenmaa.
Sources: Talouselämä, SATS