Team Finland showcases business opportunities at Expo Real

Working together makes Team Finland’s marketing impact greater than the sum of its parts.

Invest in Finland has presented its new logo at EXPO REAL. The new logo is part of the changes brought about by the renewal process at Finpro, the parent organisation of which Invest in Finland is one part along with Visit Finland and the newly formed Export Finland. Finpro and Export Finland also have new logos but Visit Finland will continue with its current look.

The new logo has been well-received. “Invest in Finland’s logo looks really light and fresh,” says Tiina Tukia, VP Marketing and communications from Ruukki Constructions, at the Helsinki-Finland stand.

In Finpro’s renewal, the internationalization services for companies are assembled to better accessible public Export Finland services. Finpro helps Finnish SMEs go international, encourages foreign direct investment in Finland and promotes tourism.

Read more about the Finpro’s renewal here: http://www.finpro.fi/web/finpro-eng

Text by Maria Arruda