The Samsung flagship store was opened in the heart of Helsinki, in the City Centre shopping mall, on 1.8.2013. The Helsinki store is Samsung’s first to be opened in a Nordic location, completing its string of 12 flagship stores all over Europe.
Finland is a strategic country for the growth of Samsung’s brand, according to Mika Engblom, Sales Manager of Samsung Electronic Nordics.
“Getting good premises for the store in the centre of Helsinki as well as finding an enthusiastic co-operator, the Finnish company DNA, to provide telecommunication services, were the plus factors for smooth opening in Helsinki”, Engblom says.
Finland as a strategic location
The Samsung Experience Store has a wide selection of Samsung’s mobile phones, tablets, notebooks, digital cameras and other electronic devices. Customers are able to try the devices and test their compatibility. The store will also offer free workshops for different product groups and will aim to allow customers to experience Samsung technology as a part of their daily life.
The opening follows Samsung’s earlier investment in Finland, the new R&D Centre in Espoo, which was inaugurated in June 2013. The company chose Finland for its R&D investment in order to benefit from country’s excellent technology development eco-system. Samsung is currently the world’s biggest mobile phone manufacturer.
Sources: Samsung Electronics Nordic, Digitoday
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