The travel agency Apollomatkat Kuoni has conducted a survey about the hopes and habits of Finnish people relating to their foreign travel. More than a thousand people between the ages of 25-65 were interviewed for the survey, all of whom travel abroad every year.
According to the survey, sustainable tourism and eco-tourism will become more important to the Finns during the next decade. When asked about the travel trends of the future, 45% stated that experiencing new places is their most important criteria. A total of 37% emphasized sustainable tourism and 26% opted for social responsibility. About 20% of the respondents were looking for luxury experiences, while 19% said they would like to focus on eco-tourism in the future.
The survey also revealed some other interesting statistics. For example, 32% of Finnish women buy new clothes before their journey, 16% start exercising, 10% lose weight and 5% get a fake tan. The Finns view the Italians, Spaniards, Swedes, Brits and French as the biggest flirts.
Source: Savon Sanomat