01.02.2012

Finnish ICT company Hammerkit in EUR 1.25m investment round

Hammerkit has identified a niche in the PR and marketing industry with major growth potential, according to The North West Fund.

Hammerkit was established five years ago in Helsinki by a team of IT professionals and will now expand its operations in Liverpool, UK, where it is aiming to create 40-50 new jobs during the next 3-4 years. According to The North West Fund, Hammerkit’s cloud-based web development toolkit and Cloudstore make it faster and easier to build professional-grade websites and social media applications. A key feature is that any site can be launched as a repeatable solution, effectively turning one-off web projects into potential best-selling digital products. Cloudstore has been piloted with the global PR agencies Edelman in Latin America and Hill+Knowlton Strategies in Europe.

Will Clark, Investment Director of EV, said: "Hammerkit has identified a niche in the PR and marketing industry with major growth potential. With the rapid rise in social and digital media, PR agencies want the ability to create new sites for specific promotional campaigns quickly and easily using non-specialist staff. Hammerkit provides repeatable, off-the-shelf solutions that allow agencies to create new revenue streams and improve profits.”

Sources: Tietoviikko, Finnvera, Hammerkit, The North West Fund