Finnish consumers show increasing demand for locally produced food

Finland’s market for locally produced food predicted to grow to EUR 200 million by 2015.

Finnish consumers are increasingly interested in locally produced food. The availability of local food has improved in the grocery stores and demand is expected to increase 6.3% annually to EUR 200 million by the year 2015, according to Jyri Arponen, Senior Lead of the Landmarks Programme at Sitra, the Finnish Innovation Fund.

In 2008, Finland’s local food market was worth some EUR 74 million. Currently 60% of Finnish households spend just 10-40 euros on local food, mainly vegetables and root vegetables, according to a study by Sitra in 2010.

So far the local food boom has especially benefited bakeries, fresh produce and berry product producers. The meat sector is also on a growth path, according to Johanna Mattila, LounaFood project director at the University of Turku. An increasing number of producers have started to market themselves from the ‘local producer’ angle.

Sitra’s study in 2010, Local food, now – From trend to market, predicted the emergence of new kinds of online services, small wholesalers, perishable goods wholesale markets, and versatile delivery and transportation models for local food. According to the study, the willingness to buy local food exists but an efficient distribution and logistics system reducing the need to use intermediaries has yet to be introduced in Finland.

Source: Turun Sanomat, Sitra