There is clearly room for a chain of delicatessen stores in Finland, according to an article in Kaupan Maailma magazine by Arto Lindblom, Professor of Marketing at the Aalto University in Helsinki. He suggests that the prestigious Finnish retailer Stockmann could establish a new chain based on its Herkku/Delicatessen concept, which he views as very competitive.
Stockmann Delicatessen’s concept is to offer genuine and pure tastes from local producers, as well as classics from Europe and exotic delicacies from all corners of the world. Stockmann Delicatessen stores are currently operating as part of Stockmann’s department stores. Stockmann has 16 department stores and 49 stores in four countries and the company’s turnover in 2010 was EUR 1.822 billion.
Specialist food retailers in Finland mostly consist of individual small stores like Anton&Anton, which was selected as the Best Store in Finland’s annual Retail Awards. Anton&Anton’s concept is based on selling tasty locally produced food in an atmospheric store, offering unpacked meats and fish, cheese, organic produce and delicacies from around the world.
Fazer, a leading Finnish company providing food services and producer of bakery and confectionary products, also has a chain of cafes, but its delicatessen-style quality offering is limited to bakery products. There are also several meat wholesalers in Finland offering specialist and high quality products.
Source: Kaupan Maailma