The Norwegian girls’ fashion chain Bik Bok is the latest international clothing chain to enter the Finnish market. Bik Bok will open its first Finnish store in early November at the Matkus shopping centre in Kuopio, soon followed by three more stores located at the Jumbo shopping centre in Vantaa, and the Itis and Kamppi shopping centres in Helsinki.
According to BikBok, it aims to be the first choice amongst fashion-conscious girls in Finland and offers continually updated collections with new and inspiring clothes every week. BikBok says its image is created by the company’s enthusiastic employees, cool shops and marketing that activates both customers and employees.
Bik Bok aims to be different
The BikBok collections are designed in Oslo. The stores sell BikBok’s own label clothes as well as brands such as Never Denim, Westhill Redbird and the accessory range Sassymanii. According to BikBok, it is a chain store that dares to create its own direction and this impacts both the design of the clothes and the visual profile of the shops.
Bik Bok currently has 175 stores in Norway, Sweden, Denmark and Latvia. It is part of the Varner Group which includes 12 different clothing sector chains, including Cubus which entered the Finnish market last year.