Vapiano to open first restaurant in Finland

New restaurant in Helsinki’s city centre aims to attract business people, students and families.

The world famous restaurant chain Vapiano will open its first restaurant in Finland in June 2011. The new restaurant will be run by the Estonian-Finnish company FIN-Piano Oy which has the franchising rights for Vapiano in Finland. The restaurant will be located at Mikonkatu 15 in Helsinki’s city centre and will have seating for more than 200 people on two storeys and a large summer terrace.

According to FIN-Piano, the total investment in establishing the restaurant is over EUR 1.2 million. “Vapiano is a diverse concept – it suits business people, students and families. During the day Vapiano offers fast and high quality lunch for business people and it is also a popular place in the evenings,” says Tarvo Jaanson, a FIN Piano Oy board member.

Vapiano describes its restaurants as “fast casual”. “Vapiano’s business idea is to offer its customers the freshest and healthiest food in the city. All the pastas, salads and pizzas are made in front of the customers in a big open kitchen,” explains Jaanson. Vapiano is also known for its unusual payment system where diners are given a “chip card” to personally order their food or drinks from the bar or from the individual fresh pizza, pasta or salad stations. Originating from Germany, Vapiano already has 90 restaurants in 23 countries around the world.

Sources: FIN-Piano Oy, Vapiano