Travel agencies in Finland are expecting a good year for business. Finns will be travelling more in 2011 than in recent years, with nine out of ten consumers planning a trip abroad, according to a survey by Matka 2011 Nordic Travel Fair. Last year Finns made an average of 4.1 leisure trips either in Finland or abroad.
The trend among Finnish consumers is for more active holidays that include hobbies, sports and exploring cities, according to Anne Lahtinen, research director at TNS Gallup. People are looking for experiences and adventures. More than half of the people surveyed believe that new, untouched destinations will become more popular. Other future trends include ecotourism, extreme tourism, and health and wellness trips, according to Lahtinen.
At the same time, some travellers are looking for easy travel packages are expected to increase demand for all-inclusive trips, also challenging tour operators to develop new services. According to Lahtinen, these could be different GPS services providing virtual guides to the customers’ mobile phones even before their arrival at the destination. This would make it possible to get a feel of the streets, stores and sights when still planning the trip. In the same way customers could return to the destination virtually after the trip to refresh their memories.