Transformed Kluuvi shopping centre to open in Helsinki in October

Dutch owners ING REIM have created a new concept for Kluuvi, featuring top Finnish and international brands, and an organic food market.

The renewed Kluuvi shopping centre in Helsinki is opening its doors to the public in October after a four-year project that has transformed the whole concept of the retail premises. Kluuvi will now focus on unique Finnish brands and top international brands that have not been prominent in Finland before.

Kluuvi was acquired by the Dutch company ING Real Estate Investment Management in 2007. “Our objective has been to make Kluuvi a different, relaxed and distinctive meeting place for university students, tourists and successful people from the business world,” says Lotta Lehtonen, who has been in charge of the project for ING REIM Nordics.

The brands retailing in Kluuvi include Tiger of Sweden, Superdry, Fred Perry, Volcom and Misako. The 10,000 square metre shopping centre consists of properties constructed in different eras, with the oldest parts dating back to the 1800s. Kluuvi’s nostalgically renovated cellar floor will now house the Eat & Joy food hall, with all the produce coming from small-scale organic farms in Finland.

The renewal project has required an investment of EUR 35 million and its second phase is set to be completed in 2012. ING REIM manages 200 shopping centres around the world and operates in 22 countries.

Source: Federation of Finnish Commerce