Swedish hotel chain Scandic looks for growth in Finland

Scandic views tourism from Russia as a major growth opportunity for the hotel business in Finland.

The increase in tourism from Russia to Finland represents a huge growth opportunity for Finland’s hotel business, according to Aarne Hallama, Scandic’s Country Vice President Finland. The Swedish company Scandic is the Nordic region's leading hotel chain, with 160 hotels in nine countries. It entered the Finnish market in 1998 through the acquisition of the Arctia chain of hotels.

Scandic is now aiming for further growth in Finland where it is has the third largest market share after the S-Group which has 57 hotels, and Restel which has 46 hotels. In 2010 Scandic acquired the business of Next Hotels Finland, which included hotels in the towns of Riihimäki, Järvenpää and Lahti, as well as a new hotel to be constructed as part of the Paasitorni congress centre in Helsinki. Scandic has almost reached its target of 30 hotels in Finland but also has some new plans underway. The company is also expanding many of its existing hotels in Finland.

Source: Keskisuomalainen