Swedish fashion chain KappAhl aims for 70 stores in Finland

Norwegian women’s fashion chain Cubus is also planning to open more stores in Finland.

The Swedish fashion chain KappAhl has opened its 60th store in Finland at Kirkkonummi shopping centre in southern Finland. According to Jari Laitinen, managing director of KappAhl, the chain is continuing its growth in Finland by searching for new business premises and aims to increase the number of stores to 70 in the next few years. KappAhl’s latest is called Designers Finest.

KappAhl’s main customer target group is women in the 30-50 age with families. In 2009 KappAhl’s turnover was about SEK 5 billion group currently has 360 stores and 4800 employees in Sweden, Norway, Finland, Poland and the Czech Republic.

The Norwegian clothing chain Cubus, part of the Varner Gruppen which is the largest holding company in the clothing sector in the Nordic countries, believes that there is room in the Finnish market for another chain specializing in seasonal clothes for young women. Cubus opened its first stores in Finland in April and is planning to open a fuether 6-8 stores later this year.

Cubus has a similar approach as the Swedish companies Hennes &Mauritz, Gina Tricot and KappaAhl, with frequently changing collections. Varner Gruppen has already established itself in Finland with the Dressmann chain of men’s clothing.

Source: Kirkkonumen Sanomat, Taloussanomat