“This acquisition makes us Europe’s second largest convenience store operator, an achievement of which we are very proud. All of the chains have a leading position in their respective markets,” says Reitan Servicehandel CEO and chairman Magnus Reitan.
Reitan Servicehandel will retain the R-kioski brand. “The decision was very easy. R-kioski’s brand is so strong and it has such a long history in Finland that there is no reason to start changing this,” says Magnar Møkkelgård, Business Development Director at Reitan Servicehandel.
The transaction is subject to EU merger control filing. Reitan Servicehandel is part of the Reitan Group which is the 5th largest company in Norway, with a turnover of NOK 63 billion in 2011 (including franchise sales) and 27,500 employees in Scandinavia and Latvia.