Reitan invests EUR 20 million in Finnish convenience store chain

Finland’s leading convenience chain R-kioski has 647 stores around the country.

Reitan Group, the fifth largest company in Norway, is investing EUR 10 million this year and a further EUR 10 million next year in the chain of R-kioski convenience stores in Finland, which it acquired in 2012. The company is currently recruiting more than 300 people as franchisees and sales personnel, according to Johannes Sangnes, CEO of R-kioski Finland Oy.

R-kioski is the market leader in Finland and has 647 retail points around the country. This year Reitan has reformed the R-kioski franchising model. It has also invested in the stores’ coffee concept and in improved the look of the stores and their selection of products and services. A mobile application is planned to increase customer loyalty.

Long-term investment

“Reitan Convenience is committed to developing the convenience business in Finland over the long term. Our major aim is to maintain R-kioski as the strongest Finnish brand in its sector,” says Sangnes.

R-kioski stores offer a diverse selection of products and services, including magazines, books, tobacco, ready meals, snacks, soft drinks, beer and cider, games, mobile phone top-up vouchers, and public transport tickets. Reitan Group’s turnover is about EUR 9.5 billion and it employs 34,000 people in the Nordic and Baltic countries.

Sources: Kauppalehti, Reitan Group, R-kioski Oy