20.12.2010

Positive outlook for Finland’s tourism and programme services sector

Corporate clients and families expected to spend more on leisure services in 2011.

The outlook for Finland’s tourism and programme services sector looks positive with domestic demand growing particularly well, according to a major report published the Finnish Ministry of Employment and the Economy and the Centres for Economic Development, Transport and the Environment. The turnover for Finland’s tourism sector, including accommodation, food and catering, programme services, transport and supporting services, was EUR 14.9 billion in 2009. About 105,000 people in the sector in more than 28,000 companies.

Demand fell for tourism services during the recession in 2009 but has bounced back strongly this year. For example, overnight stays in Finnish accommodation establishments was growing at 3% in spring 2010 and may reach 19 million by the end of the year, which would be the same level as in 2007.

Corporate clients are expected to increase spending on leisure time services during the winter season 2010-2011. Programme services like ski centres, safari houses and other activity businesses are reporting increasing demand and 65% of these companies expect their turnover to increase next year. Marketing efforts by Finnish companies have also brought new customers from southern and western Europe.

According to the report, major talking points in the industry currently include climate change, maintaining competitiveness, developing quality, and managing social media marketing. Customers are increasingly interested in green tourism and sustainable development.


Source: Finnish Ministry of Employment and the Economy, Centres for Economic Development, Transport and the Environment.