The outlook for Finland’s specialty retail trade remains positive with 63% of companies expecting sales to grow by more than 2% in the first half of this year, according to a survey by the Finnish Federation of Specialty Retailers. During the second half of 2010, 67% of specialty retailers reported growing sales and 21% stated that their sales remained at the same level.
The survey reveals that the most positive sales growth expectations are among the health product retailers, gold and watch retailers, and fashion retailers. Employment levels in the specialty retail are expected to remain steady with just 17% of companies saying they will take on more staff and no companies planning to reduce staff.
The volume of stocks is also forecast to remain at the current level by 64% of the respondents, while 29% expect falling stocks and 7% increasing stocks. Also no significant change is expected in the marketing spending by specialty retailers in Finland over the next six months.
The federation’s bi-annual survey was conducted in January-February 2011 and included respondents from Finnish furniture, book, home appliance, gold and watch, fashion, optical and health product retailers with a total turnover of about EUR 2 Billion.