Norwegian sports retail chain XXL to enter Finnish market

XXL Sports & Outdoor will locate its Finnish flagship store in the Helsinki metropolitan region.

The Norwegian retail chain XXL Sports & Outdoor will open its first store in Finland next year, and is planning to establish a network of stores around the country. The company will also start operating a Finnish online store next spring.

XXL is planning to open a 5000 square metre flagship store in the Helsinki metropolitan region which will employ an estimated 50–60 people. The company is currently building its organisation and recruiting staff in Finland.

Large department stores

According to XXL, the company’s business concept is to offer a wide range of well-known sports, outdoor and camping brands, at low prices. XXL’s large department stores aim to attract all levels of sports and outdoor enthusiasts.

XXL has 19 department stores in Norway and 9 in Sweden. The fast-growing company’s turnover was EUR 420 million in 2012.

Source: XXL, Kauppalehti