Lidl increases market share in Finland

German retail discount chain Lidl had 5.5% share of the daily consumer goods market in Finland in 2012.

The German discount chain Lidl has increased its market share for daily consumer goods in Finland from 4.8% in 2011 to 5.5% in 2012, according to market research by Nielsen. Lidl first entered the Finnish market in 2002 and now has 140 stores around the country, with more than 3000 employees. Lidl’s turnover in 2011–2012 was about EUR 820 million.

The market for daily consumer goods in Finland is dominated by the S-Group with 45.6% market share, and the K-Group with 34.7%. Suomen Lähikauppa, whose brands include Siwa, Valintatalo and Euromarket, had a market share of 7.3% in 2012, according to Nielsen.

The price of food in Finland is above the EU average and many people see this as a result of a lack of competition in the market for daily consumer goods.

Lähde: Nielsen, Yle.fi