31.08.2012

Intellia to boost competition in Finland’s credit data market

Swedish company Creditsafe aims for substantial market share as it enters the Finnish market through Intellia.

Intellia, a Finnish company representing the Swedish company Creditsafe, one of Europe’s major providers of online company credit reports, is entering the Finnish market at the end of this year. According to Creditsafe, its service offers invaluable business insight into prospective customers, suppliers, competitors and business partners that is useful for every department of a company.

Intellia’s managing director Esa Kumpu says that the company is aiming for a significant market share in just a few years and plans to cut the price of credit data to about half of the current market level. Intellia will initially offer credit rating and financial data on about 150,000 Finnish companies and will focus its operations primarily to small and medium-sized companies.

Fast and comprehensive services

According to Intellia, it provides an easy to use, round the clock online service for the analysis and updating of data on companies and decision-makers, and for the accurate selection of target groups for campaigns. Its company register covers the whole of Finland and includes more than 460,000 businesses, 490,000 people, 230,000 email addresses and 320,000 telephone numbers for decision-makers.

The service can be easily integrated to the most common CRM systems and the maintenance and updating of the company’s own customer register is made directly through the CRM system. Converting target groups into contact lists for sales and marketing can be made without complicated procedures.

Sources: Suomen Yrittäjäsanomat, Intellia