24.01.2011

Holiday Club Saimaa to attract Russian tourists to eastern Finland

New spa hotel and holiday resort is one of the biggest ever tourism investments in the Nordic countries.

Holiday Club Saimaa, a new spa hotel located 7km from Imatra and 30km from Lappeenranta in eastern Finland, is opening in October 2011. The new lakeside tourism complex has been designed to meet different needs and includes a hotel, spa, ice arena and restaurant world. An 18 hole golf course will also be constructed in the area.

Ten million people live within a few hours travel from the hotel, which is easily reached by people living in the major cities in Finland, the Baltic countries, as well as St Petersburg in Russia. The construction of Holiday Club Saimaa has cost a total of EUR 100 million, making it one the biggest leisure travel investments in the Nordic countries, according to Vesa Tengman, managing director of Holiday Club Resort.

The company has plans to provide holiday accommodation for 8000 people in the region over the next decade, taking the total investment to some EUR 200 million. The new hotel manager is Tarja Kontio, who formerly managed Sokos Hotel Palace Bridge in St Petersburg. About 250 people will be employed by the hotel.

Holiday Club Saimaa is targeting both Finnish and Russian tourists, as well as conference tourism. Eastern Finland is a popular destination for Russian tourists, who are expected to become a major customer segment for the new resort. More than one hundred Russian travel agents have already visited Club Hotel Saimaa.


Source: Markkinointi ja Mainonta