Habitat to open four stores in Finland

The brand is returning to its spiritual roots, according to Habitat’s CEO Vincent Destailleur.

Household furnishings and furniture retailer Habitat, owned by the French company Cafom SA, is opening a flagship store in the Helsinki city centre in autumn 2014 and three more stores in Finland next year. One of the three stores will be located near the Helsinki-Vantaa Airport, another is planned to open close to other furniture retailers, and one store will be established outside the capital city region.

Habitat’s CEO Vincent Destailleur believes that Habitat’s modern, functionalist designs are well-suited for the Nordic market, which makes the company’s expansion to Finland a natural step. “Scandinavian design was one of the most important sources of inspiration for Terence Conran, the founder of the brand, so in a way the brand is now returning to its spiritual roots,” said Destailleur in an interview with the Finnish newspaper Helsingin Sanomat.

Welcome competition

Habitat has more than 50 stores in Europe and is currently undergoing strong international expansion. In the Finnish market, Habitat will be competing with other mid-range retailers like Ikea, Isku, Asko and Hemtex . Habitat’s 1400 square metre flagship store’s offering in Helsinki will include furniture, furnishing products, dishes and textiles.

Barbara Roos, owner and CEO of Finnish furniture retailer Skanno wishes Habitat a warm welcome to Finland. “The more competition there is, the greater the interest in the sector. Competition keeps you active,” she told Helsingin Sanomat.

Sources: Helsingin Sanomat, Pohjoisranta Burson-Marsteller Oy