The French children’s fashion retail chain Du Pareil Au Même (DPAM) has opened its first store in the Nordic countries at the Kamppi shopping centre in Helsinki. DPAM is known for its happy, colourful designs and reasonably priced children’s clothes.
The Finnish company Padam Kids Oy is responsible for DPAM’s distribution in the Nordic countries. According to Iiris Päivänen, managing director of Padam Kids, DPAM’s clothes are urban fashion in the mid-price range for children in the 0-12 age range. DPAM has more than 600 stores in 30 countries.