Finnish travel companies are opening profiles in the Russian social media as a way of attracting more Russian visitors. Finnish spas, ski resorts and cities have joined Vkontakt (VK), which is similar to Facebook and the largest European social network with more than a 100 million active users. Russians are among the most active user of social media in Europe.
Social media is especially important for Russians, according to Miikka Raulo, Development Director of the Tourism and Experience Management Cluster Programme at Jyväskylä Innovation Ltd. He believes that social media is better suited to serving Russian customers than traditional advertising.
Anton Kargatslev, Marketing and sales specialist at Lomarengas Oy hopes in time the VK community will significantly boost the company's marketing of holiday cottage accommodation in Finland.
Source: Helsingin Sanomat