Angry Birds is clearly the mobile gaming phenomenon of 2010. The game – featuring birds that are catapulted into different structures hiding egg-stealing pigs – has already been downloaded 36 million times on smartphones, becoming the most popular game in 67 countries.
Angry Birds now seems set to become one of the most well-known entertainment brands in the world. Rovio Mobile Oy, the Finnish company behind the game, is currently in discussions about expanding the Angry Birds concept into films, television, print media, toys and other mechandise.
Investors are now regularly knocking on Rovio’s door after realising that Angry Birds has become much more than just a mobile game, according to Ville Heijari, Rovio’s director of communications. In 2011 the game will be launched on Facebook, as well as the major gaming platforms Xbox 360, PS3 and Wii, which is expected to bring Rovio millions of new customers.
Angry Birds is already available on Apple’s iPhone, iPod Touch and iPad, as well as the Android, Symbian 3 and Palm platforms. A special Christmas-themed version of the game is also being released this month.
Sources: Kauppalehti, Rovio, Helsingin Sanomat