Consumers have traditionally been classified according to their purchasing behaviour but the differences between the types are blurring as the same person can behave differently at different times, according to Raijas. On weekdays, a shopper may pick up whatever comes easily to hand whereas on weekends people plan their menus and put more time and effort into their shopping decisions.
New consumer groups have also emerged, for example those that value organic or local food. Raijas believes that social media has a great deal of influence on the daily consumer goods trade. Information about good and bad products spreads quickly in the social media and chat forums. She advises companies to follow these discussions in order to remain competitive.
Source: Kymen Sanomat