19.02.2014

Finnish company Kiosked featured in The New York Times

Kiosked turns any online content, including images, videos and applications, into interactive storefronts.

A new technology developed by the Finnish company Kiosked to monetize videos, images, applications and other online content is catching the interest of online publishers, according to an article published by The New York Times. For example, publishers who want to earn revenue from online photographs and videos place a snippet of code from Kiosked on their sites, which turns selected elements of the content into advertisements.

“When a reader visits the page, Kiosked does a split-second scan of the written material that accompanies a photo on the page — perhaps a news story or a product review. It then presents a selection of one or more relevant products or services the reader can buy online, overlaying the items on a strip that hovers above the photo,” the article explains.

Engaging the consumer

Interviewed by The New York Times, Micke Paqvalén, founder and chief executive of Kiosked, says that the technology “engages consumers in content” rather than acting like pushy, intrusive advertisements. “In the world we’re in today, the publisher is creating impulses, and e-commerce merchants are capturing the value of these impulses,” explains Paqvalén. With Kiosked, publishers themselves “become the web shops of the future.”

Kiosked makes it possible for internet users to buy anything they see online. According to Kiosked, its technology is already being used by the British newspaper The Telegraph, IDG and a variety of fashion, technology and sports publications in Europe. Other clients using Kiosked include Nike, Zalando, The Body Shop and World Wildlife Fund.

Source: The New York Times, Kiosked