“Winning in the Red Herring Global Competition strengthens Snoobi's status as an international web analytics services provider. Success is strongly based on our ability to truly create business value for our customers,” says Jukka Ropponen, Snoobi’s CEO. Snoobi's head office in Helsinki currently employs around 60 professionals in web analytics. Snoobi is also represented locally in the Benelux countries, Estonia, Latvia, Switzerland, Germany, Austria and Sweden.
The Red Herring editorial team selected the most innovative companies from a pool of 1200 companies from across the world – the Finalists from its Red Herring Asia, Europe and North America Awards. The winners were evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries.
The winners are selected based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health. During the several months leading up to the announcement, hundreds of companies in spaces such as mobile, security, Web 2.0, software, hardware, biotech, and clean tech sent in their submissions to qualify for the award.
Sources: Red Herring 100, Pancomp, Snoobi