Finland: XXL to concentrate online store operations in Finland

XXL, a Norwegian sports equipment retailer, intends concentrate the main operations of its online store in Finland. The chain's main goal is to become the biggest online sports store in the Nordic countries in 2015. In 2020, the chain wants to be amongst the European top five online sports stores.

The Group's e-commerce leader Tommi Jylhä-Vuorio is building a 50-people digital development team in Vantaa in Finland. According to Jylhä-Vuorio, Finland is rich with IT talent and salaries are smaller than in Norway. CEO Toni Stigzelius says that the chain's sales through four stores in Finland are going according to expectations. In Finland, the chain is expected to be ready, when the amount of stores reaches about 20.