The government of Finland has updated its tourism policy guidelines with the aim of accelerating the growth of tourism in the country and boosting the competitiveness of the sector. According to the Ministry of Employment and Economic Affairs, the Finnish tourism industry will be developed by strengthening networks and cooperation between different parties in the field, supporting the growth and development of companies, developing education in the field, and improving the infrastructure of tourist resorts.
Finland’s tourism industry currently employs some 130,500 people either full- or part-time, and generates a total of approximately EUR 4 billion in tax revenues to the state per year. The government’s objective is for the tourism industry to employ up to 171,000 people full- or part-time by 2020, generating nearly EUR 7.5 billion in annual tax revenues to the state. In this scenario, the tourism industry would account for 5.1% of Finland's GNP, while the figure currently stands at 3.8%.
As part of its updated policy, the government is committed to strengthening the image of Finland as a tourist destination with increasing international visibility and tourism marketing. Sustainability is another key area that will be taken more into consideration in the tourism industry’s service offering, energy and waste management solutions, and means of transportation.
The government is also planning to produce more forecasts and statistics serving the tourism industry, improve the accessibility of tourist resorts and promote year-round tourism. These are all seen as essential factors in developing the industry.
Source: Ministry of Employment and Economic Affairs