ON24, the Finnish online furniture and interior decoration retailer has increased its turnover by 35% in January to March 2011 compared to the same period one year ago. Total sales for the first quarter were EUR 1.2 million. The company is also expecting a substantial increase in sales for the year as a whole.
According to Erja Kallasmaa, ON24’s sales manager, the potential of online furniture retail was underestimated for a long time but now the breakthrough has been achieved. She believes that in five years online sales will make up half of the furniture retail business.