Finland’s DIY hardware sales increased by 10.7% in 2010

Total hardware sales reached EUR 4.14 billion in 2010

The sales of Finland’s hardware stores increased by 10.7% to reach a total of EUR 4.14 billion in 2010, according to RaSi ry, the Finnish Hardware Association (DIY). Sales of building material sales out-performed interior decoration materials, with sales of heavy building materials doing especially well.

According to Kari Kulmala, managing director of RaSi ry, product availability in the sector was good in 2010. The prices of construction inputs increased by 2-2.5% and labour costs by less than 1%. There are more than 1500 hardware stores in Finland of which 600 are owned by the major retail groups and chains, according to Statistics Finland.

Finland ‘s largest hardware trader Rautakesko Oy had a 37.2% share of the market in 2010, with total sales of EUR 1.541 billion showing 8.3% growth from the previous year. Rautakesko’s wholesale trade increased by 23.9%.

Starkki Oy, the second largest distributor of building materials in Finland with its 14.9% market share, improved sales by 14.1% to a total of EUR 617.2 million. The S-Group’s total sales were EUR 560.4 million in 2010, up by 13%. Hartman Oy increased its sales by 19.1% to a total of EUR 201.2 million. Bauhaus grew its sales by 8.8% to a total of EUR 160 million, achieving a 3.9% market share.

Leading timber wholesaler Puukeskus had 10% sales growth and total sales of EUR 423.5, with a 10.2% share of the market. Puumerkki had a 5.7% share of the market in 2010 and enjoyed sales growth of 21.4%, with total sales reaching EUR 236.8 million.

Sources: Kehittyvä Kauppa, RaSi ry