The Reputation Institute’s 2012 Country RepTrak™ ranks the world’s most reputable countries and determines what drives people to support one country more than another.
According to these rankings, Finland has leaped upwards to the seventh place in global reputation ranking. Canada is the most reputable country in the world followed by Australia and Sweden.
— Reputation impacts directly on tourism, investments, work as well as to the appeal of Finnish products abroad, comments Riku Ruoholahti from T-Media which represents Reputation Institute in Finland.
Quality of life, business environment, products and services makes reputation
— This is a step to the right direction, but we still have work to do, comments Markus Kokko, the Director of Finnfacts.
Reputation Institute polls an online panel of 36,000 people representing the G8 countries. The study evaluates 50 countries based on four main elements which are quality of life, business environment products and services and the country’s physical beauty. The key indicators are used to identify the country with the best reputation.
The league table:
6. New Zealand
10. The Netherlands
Source: Good news from Finland