EXPO REAL 2013 – Positive outlook for the market will generate activity for Finland’s real estate business

The strong property markets in Central Europe, and in Germany in particular, have prompted a positive mood at EXPO REAL. Helsinki-Finland stand raised an interest towards the country as real estate investment location. The visitors were well aware of the rising new real estate investment opportunities in Helsinki metropolitan area and beyond.

EXPO REAL is one of the key events of the year for Invest in Finland. After Germany, Finland and Scandinavia are the most attractive locations for real estate investments in Europe.

“New large scale urban area development projects Kalasatama, Jätkäsaari ja Pasila were found attractive also from real estate investment point of view. The proximity to downtown Helsinki was seen as a clear asset. Kalasatama and Jätkäsaari were also interesting for the location at the waterfront. The general market outlook was very positive, “ states Mrs. Anni Bäckman representing the City of Helsinki.

“As a country of fast growing tourism sector, Finland is enjoying a boost of new real estate projects within travel. We also look for new investments for interesting green building projects, “ concludes Mrs. Hanna Lankinen, Senior Director at Invest in Finland. She also pointed out that Finland is well worth exporing thanks to the safe and stable environment, as confirmed by its AAA-rating and many other criteria.

Major cities and regions are going through major transformations with new infrastructure investments. Strong network of Finnish cities exhibited at the EXPO REAL this year. Among the cities were the capital city Helsinki with Espoo and Lahti together with cities of Joensuu, Oulu, Seinäjoki, Tampere and Turku. Construction companies Hartela and SRV complemented Team Finland presentation this year with their projects.

“Business may be operated safely and functionally from Finland. Real estate is a global sector where a strong message is the only way of succeeding. By a common message we can make new players interested in our individual projects. Joint ventures show players’ ability to collaborate. Participation is important in that it results in contacts and information, “ states Deputy Mayor of Helsinki Hannu Penttilä.

“Finland’s strongholds are the safe and functional society as well as global connectivity by air. Finland is well connected by air through Helsinki Airport which offers the fastest direct flight connections between Europe and Finland. Flight connections are the key element of the future success of any airport region let alone the Airport City Aviapolis in Vantaa. It is the fastest growing business hub in Finland and will have a boost by new train connection Ring Rail Line operational in 2015. “Airport Cities are a growing global phenomen and Aviapolis in Finland is well on the way of becoming Northern Europes most attractive business location”, states Project Manager of Aviapolis, Mari Peltomäki.

Out of the total of 36,000 participants, 18,600 were trade visitors (2012: 18,911) and 17,400 were representatives from the exhibiting companies (2012: 17,238). The top ten among the 68 countries of origin among the visitors were, after Germany, and in this order: Great Britain, Austria, the Netherlands, Switzerland, France, Russia, Poland, the Czech Republic, the US and Luxembourg.

The next EXPO REAL takes place from 6 to 8 October in 2014 Münich, Germany. Finland will be exhibiting at EXPO REAL also in the coming year.