In addition to Finland, Saimaa will also be marketed in Russia, Germany, the Netherlands, France and Britain. “Many of our customers, especially companies, are always looking for new destinations,” says Giljam. “We can offer our customers a unique, high quality product in Saimaa together with our local partners.” Adelle Cruises has more than 40 years of experience in organising cruises on the inland waterways of Europe.
The Dutch companies discovered the business potential of Saimaa, Europe’s fourth largest lake district, through the Savonlinna Region Centre of Expertise which helps tourism and experience management businesses to build joint products centred around lake and nature tourism. Pellervo Kokkonen, director of the centre, believes that the new cruise business will play an important role in making Saimaa known in Central Europe. The centre assisted the Dutch companies by producing research about possible destinations and route alternative in Saimaa, and by mapping out networking opportunities with Finnish travel companies.
Sources: Helsingin Sanomat, Savonlinna Region Centre of Expertise