“We have bigger distribution than any broadcaster, we can distribute our videos through the game immediately and globally. We don't have to think about any time windows or geographic-like windows, any restrictions. We can distribute everywhere right away, and that's how we like doing things.”
Rovio, the maker of Angry Birds has already invaded all known platforms like Apple iOS, Android, Windows, Chrome browser and so on. It currently boasts 500 million downloads on all the available platforms, which makes the claim of 10 billon ad impressions a month believable.
Source: Kauppa Lehti