Our society has become an ideal business environment where everything works: from basic infrastructure to high ethical standards. Investments in education and an open, equal society have made Finns independent and creative problem solvers who can boost productivity with new exciting new ideas.
Finns like to make sensible use of their time. They follow timetables and other plans faithfully and expect the same from others. They expect well-defined targets and processes, while taking authority and responsibilities seriously. Finns are careful and gather background information in advance, but they make decisions quickly once they have the necessary facts.
There are thousands of lakes in Finland, and Finland has thousands of examples of world class innovation, ranging from high tech solutions to everyday inventions.